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How to Create Your First Journey in Adobe Journey Optimizer?

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How to Create Your First Journey in Adobe Journey Optimizer How to Create Your First Journey in Adobe Journey Optimizer (AJO) ⚠️ Screenshots shared in this post are for understanding of the AJO components used. Not the actual Abandoned cart scenario discussed here. So far in this course series, we understood what Adobe Journey Optimizer (AJO) is and how profiles and events work. Now comes the most exciting part — building your first real customer journey . Don’t worry — we’re not going into boring technical language. We’ll learn this like a real-life marketing story. First, What is a “Journey” in Simple Words? A journey is the path your customer follows after doing something. Example: A user signs up → gets a welcome email User browses products → gets a reminder User buys → gets a thank you message Instead of sending messages manually, AJO does this automatically and smartly...
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How to Choose Between Campaigns and Journeys in AJO?

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Campaigns vs Journeys in Adobe Journey Optimizer (AJO) Campaigns vs Journeys in Adobe Journey Optimizer (AJO) What’s the difference and when should you use each? When you first start working in Adobe Journey Optimizer, everything feels exciting… until you see two options staring at you: Campaigns and Journeys Many beginners in Adobe Journey Optimizer make this mistake: They build a Journey when a Campaign would be easier. Or they create a Campaign when the use case actually needs a Journey. The result? More complexity, less personalization, and confused marketing logic. Let’s clear this up once and for all. Both send messages. Both use audiences. Both are powerful. But they are designed for completely different marketing situations . Quick One-Line Difference Campaigns Journeys Used for one-time or scheduled bulk mess...
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How AJO Powers End-to-End Personalized Customer Journeys?

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Understanding Adobe Journey Optimizer with Real Communication Flow Understanding Adobe Journey Optimizer with Real Communication Flow Have you ever wondered how brands seem to know exactly what to send you — at the right time, on the right channel? You browse a website… Then you get an email. Later a push notification. Then an order confirmation SMS. This isn’t random. This is Adobe Journey Optimizer (AJO) working behind the scenes. Let’s understand this using two simple views: End-to-End Communication Flow Personalized Marketing Lifecycle 1. End-to-End Communication Flow in Adobe Journey Optimizer AJO connects data → decisions → delivery → reporting in one continuous loop. Step 1: Data Collection Customer data comes from multiple sources: Website activity (page views, searches) Mobile app usage CRM systems ...
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What Are the Core Components of Adobe Journey Optimizer?

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Core Components of Adobe Journey Optimizer (AJO) – Beginner Guide What Are the Core Components of Adobe Journey Optimizer (AJO)? In our AJO course series, we already learned what AJO is and why businesses use it . Now it's time to understand the main building blocks that make Adobe Journey Optimizer work. Think of AJO like a smart marketing control room where every customer message is planned, personalized, and delivered automatically. 1️⃣ Profiles – The Heart of AJO A Profile is the digital identity of a customer. It includes: Name, Email, Phone Number Location Purchase history Website and app behavior Real-Time Example: Priya browses running shoes but doesn’t buy. AJO updates her profile with “Interested in Running Shoes.” Now future messages can be personalized. 2️⃣ Events – Customer Actions Events are actions customers perform that trigger journeys. Product viewed Added to cart Purchase ...
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How Adobe Journey Optimizer (AJO) Works with Adobe Experience Platform (AEP)

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How AJO Works with Adobe Experience Platform How Adobe Journey Optimizer (AJO) Works with Adobe Experience Platform (AEP) In the previous lesson, we learned what Adobe Journey Optimizer (AJO) is. Now the big question is: Where does AJO get customer data from? How does it know what a customer is doing in real time? AEP = Brain (stores customer data) AJO = Action (uses data to send messages) What is Adobe Experience Platform (AEP)? AEP is a system that collects and organizes customer data from websites, apps, CRM systems, purchases, and more. It creates one unified customer profile. How AJO Uses AEP (Step-by-Step) Step 1️⃣ — Data Enters AEP Everything starts with customer actions. Customers do things like: Viewing a product Signing up on a website Making a purchase This data flows into AEP through: Website tracking Mobile app tracking CRM uploads API integrations AEP stores this as: ...
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What is Adobe Journey Optimizer(AJO)? Beginner Guide

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What is Adobe Journey Optimizer? Beginner Guide What is Adobe Journey Optimizer? (Beginner-Friendly Guide) Imagine this… A customer visits a website, looks at a product, leaves… Within seconds , they get a personalized email. Later, they receive an app notification with an offer related only to their interest . No delay. No generic message. That’s the kind of experience brands want today. Adobe Journey Optimizer (AJO) is the tool that makes this possible. So, What Exactly is Adobe Journey Optimizer? Adobe Journey Optimizer (AJO) is a tool that helps businesses send personalized messages to customers and makes sure the right message goes to the right person through the right channel, based on what the customer is doing in real time. AJO supports different communication channels like Email, SMS, Push Notifications, and In-App messages, so companies can give customers a smooth and connected experience everywhere. It connects customer data, decisions...
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How to Boost Email Engagement in 2026: Secrets from Brands That Actually Work

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How to Boost Email Engagement in 2026: Secrets from Brands That Actually Work How to Boost Email Engagement in 2026: Secrets from Brands That Actually Work Imagine opening your inbox in 2026. You see dozens of emails screaming for attention. Some are dull, some are spammy… and then there’s that one email you can’t help but click. Why? Because it feels like it’s written just for you. That’s the magic top brands are using to boost email engagement, and today, I’ll show you how to do it too, step by step, with real-life examples. 1. Personalization That Feels Human In 2026, adding a subscriber’s name in the subject line is like sending a postcard in the mail—it’s nice, but not enough. True personalization is about understanding the subscriber’s journey. Netflix: When you finish a show, Netflix doesn’t just say “Check this out.” It sends a list of shows curated just for you, sometimes even mentioning your recently watched favorites. That feels personal—and it works....
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