Branding 🏷️ & Digital Marketing 💡

Decisioning & Offer Management in Adobe Journey Optimizer (AJO) Decisioning & Offer Management in Adobe Journey Optimizer (AJO) Meet Ananya. It’s Friday evening. She opens her email and sees this subject line: “Ananya, 15% off on the dress you loved 💙 – only today!” She clicks. The product is exactly what she viewed yesterday. The discount feels just right — not too big, not too small. And the offer expires tonight. Now here’s the real question 👇 How did the brand know what to show Ananya — and why not show the same offer to everyone? This is where Adobe Journey Optimizer Decisioning steps in. What is Decisioning in Adobe Journey Optimizer? Think of Decisioning as the brain behind personalization. If AJO Journeys decide WHEN to talk to a customer, Decisioning decides WHAT to say or show. Decisioning in AJO is the logic that helps the system: Evaluate customer data in real time Check eligibility rules Select the best of...

Personalization and Dynamic Content in Adobe Journey Optimizer (AJO) – Complete Guide Personalization & Dynamic Content in Adobe Journey Optimizer (AJO) In the previous lessons of this AJO learning series, we learned: What is Adobe Journey Optimizer? How to Create Your First Journey in AJO Now let’s move to the most powerful feature — Personalization and Dynamic Content . This is where marketing stops feeling like marketing and starts feeling like a conversation. Have you ever noticed how Netflix recommends exactly what you feel like watching, or how Amazon emails show products you actually care about? That’s not magic. That’s personalization powered by data — and in the Adobe ecosystem, Adobe Journey Optimizer (AJO) does this beautifully. A Story to Understand Personalization Meet Rahul . He recently searched for Europe tour packages He prefers emails over SMS He lives in Bangalore Now imagine Rahul receives this email...

How to Create Your First Journey in Adobe Journey Optimizer How to Create Your First Journey in Adobe Journey Optimizer (AJO) ⚠️ Screenshots shared in this post are for understanding of the AJO components used. Not the actual Abandoned cart scenario discussed here. So far in this course series, we understood what Adobe Journey Optimizer (AJO) is and how profiles and events work. Now comes the most exciting part — building your first real customer journey . Don’t worry — we’re not going into boring technical language. We’ll learn this like a real-life marketing story. First, What is a “Journey” in Simple Words? A journey is the path your customer follows after doing something. Example: A user signs up → gets a welcome email User browses products → gets a reminder User buys → gets a thank you message Instead of sending messages manually, AJO does this automatically and smartly...

Campaigns vs Journeys in Adobe Journey Optimizer (AJO) Campaigns vs Journeys in Adobe Journey Optimizer (AJO) What’s the difference and when should you use each? When you first start working in Adobe Journey Optimizer, everything feels exciting… until you see two options staring at you: Campaigns and Journeys Many beginners in Adobe Journey Optimizer make this mistake: They build a Journey when a Campaign would be easier. Or they create a Campaign when the use case actually needs a Journey. The result? More complexity, less personalization, and confused marketing logic. Let’s clear this up once and for all. Both send messages. Both use audiences. Both are powerful. But they are designed for completely different marketing situations . Quick One-Line Difference Campaigns Journeys Used for one-time or scheduled bulk mess...

Understanding Adobe Journey Optimizer with Real Communication Flow Understanding Adobe Journey Optimizer with Real Communication Flow Have you ever wondered how brands seem to know exactly what to send you — at the right time, on the right channel? You browse a website… Then you get an email. Later a push notification. Then an order confirmation SMS. This isn’t random. This is Adobe Journey Optimizer (AJO) working behind the scenes. Let’s understand this using two simple views: End-to-End Communication Flow Personalized Marketing Lifecycle 1. End-to-End Communication Flow in Adobe Journey Optimizer AJO connects data → decisions → delivery → reporting in one continuous loop. Step 1: Data Collection Customer data comes from multiple sources: Website activity (page views, searches) Mobile app usage CRM systems ...

Core Components of Adobe Journey Optimizer (AJO) – Beginner Guide What Are the Core Components of Adobe Journey Optimizer (AJO)? In our AJO course series, we already learned what AJO is and why businesses use it . Now it's time to understand the main building blocks that make Adobe Journey Optimizer work. Think of AJO like a smart marketing control room where every customer message is planned, personalized, and delivered automatically. 1️⃣ Profiles – The Heart of AJO A Profile is the digital identity of a customer. It includes: Name, Email, Phone Number Location Purchase history Website and app behavior Real-Time Example: Priya browses running shoes but doesn’t buy. AJO updates her profile with “Interested in Running Shoes.” Now future messages can be personalized. 2️⃣ Events – Customer Actions Events are actions customers perform that trigger journeys. Product viewed Added to cart Purchase ...