How to Set Up Email Channel in Adobe Journey Optimizer?
How to Set Up the Email Channel and Send Your First Email in Adobe Journey Optimizer (AJO)
A beginner-friendly, real-time walkthrough explained like a story 📩
Let’s Start with a Simple Story
A user signs up on your travel website. They are excited. They are waiting for a welcome email.
But… nothing arrives.
Not because AJO is broken — but because the email channel was not set up correctly.
Let’s fix that step by step.
What You’ll Learn in This Blog
- How email works in Adobe Journey Optimizer
- How to configure the email channel
- How to create your first email
- How to send it using a journey
- Common beginner mistakes to avoid
Step 1: Understand How Email Works in AJO
In Adobe Journey Optimizer, email delivery depends on three things:
- Email channel configuration
- Email message creation
- A journey or campaign to trigger the email
If even one is missing, the email will not be delivered.
Think of it like this:
SIM card + Mobile phone + Network = Call works
Step 2: Configure the Email Channel in AJO
This is a one-time setup and is mandatory.
Navigation Path
Administration → Channels → Email Settings
Create IP pools to group together IP addresses
Create channel configurations and select the Email channel
Email Subdomain Setup
The email subdomain is required for:
- Sending emails
- Tracking opens and clicks
- Email reputation
Example:
email.yourbrand.com
Select the subdomain to use to send the emails and the IP pools to associate with the configuration
Adobe provides DNS records that must be added by your IT or hosting team.
Sender Details
From Name:
Travel Times
From Email:
offers@travel.in
Use a brand-friendly sender name. Avoid “No Reply” emails.
Reply-To Address
Optional but recommended.
support@traveltimes.in
Define the email settings in the dedicated section of the channel configuration, as detailed below.
Once saved, your email channel is ready.
Step 3: Create Your First Email Message
Let’s create a welcome email.
Real-Time Scenario
When a user signs up, they receive a welcome email instantly.
Simple Journey Flow
User Signup Event
↓
Welcome Email
Message Type
- Journey Email – for automation
- Campaign Email – for one-time sends
For beginners, always start with Journey Email.
Journey Configuration
Open your journey, Select the signup event as entry source, then drag and drop an Email activity from the Actions section of the palette.
Provide basic information on your message (label, description, category).
Choose or create the email configuration.
Open your journey, then drag and drop an Email activity from the Actions section of the palette.
Provide basic information on your message (label, description, category).
Choose or create the email configuration.
From the journey or campaign configuration screen, click the Edit content button to configure the email content.
Click the Edit email body button to access the Email Designer and start building your content.
Example Subject Line
Welcome to Travel Times – Your Journey Starts Here ✈️
Step 4: Design the Email Content
Use the drag-and-drop email designer.
Example Email Body
Hi {{profile.person.name.firstName ?: "Traveller"}},
Welcome to Travel Times!
We’re excited to help you plan unforgettable trips.
Explore exclusive travel deals curated just for you.
Happy Travelling,
Team Travel Times
This email uses simple personalization with a fallback value.
We will see how to create email content with the message editor in detail in the coming posts.
Step 5: Configure Email Settings
Before publishing, confirm:
- Sender name
- From email
- Subject line
- Preheader text
Example Preheader:
Exclusive travel deals await you
Once your content has been created, you can preview its content before sending the message by simulating the content. Click the Simulate content button and select Simulate content
Click the Manage test profiles button then select the namespace to use to identify test profiles by clicking the Identity namespace selection icon. we use the Email namespace for email actions.
In the Identity value field, enter the test profile email address
Once test profiles have been selected, you can preview your content using their data. Now click the Send proof button.
From the Send proof window, type in your recipient’s email to whom you want to send the proof and click Add to send the proof.
Note that you can add up to only ten recipients here. Click Send proof.
Step 7: Test Your First Email
Testing is mandatory.
- Check inbox delivery
- Verify personalization
If the email arrives correctly, your setup is successful.
Once the proof is passed through the validation, you can schedule and publish the journey
Once published, the journey is live.
Final Thoughts
Setting up email in Adobe Journey Optimizer feels complex at first, but the logic is simple.
Configure the channel → Create the email → Trigger it using a journey.
This first email is the foundation of everything you will build in AJO.
Next in this learning series : How to design the responsive email in the AJO design editor - step by step tutorial
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