How Adobe Journey Optimizer Decisioning Chooses the Right Offer for Every Customer
Decisioning & Offer Management in Adobe Journey Optimizer (AJO) Decisioning & Offer Management in Adobe Journey Optimizer (AJO) Meet Ananya. It’s Friday evening. She opens her email and sees this subject line: “Ananya, 15% off on the dress you loved 💙 – only today!” She clicks. The product is exactly what she viewed yesterday. The discount feels just right — not too big, not too small. And the offer expires tonight. Now here’s the real question 👇 How did the brand know what to show Ananya — and why not show the same offer to everyone? This is where Adobe Journey Optimizer Decisioning steps in. What is Decisioning in Adobe Journey Optimizer? Think of Decisioning as the brain behind personalization. If AJO Journeys decide WHEN to talk to a customer, Decisioning decides WHAT to say or show. Decisioning in AJO is the logic that helps the system: Evaluate customer data in real time Check eligibility rules Select the best of...