Branding 🏷️ & Digital Marketing 💡

Image courtesy Marketingmag Case Study On Coca Cola ‘Share A Coke’ Campaign In a world filled with ordinary marketing, there are campaigns that stand out like shooting stars. One such meteoric success story is Coca-Cola's 'Share a Coke' campaign. Buckle up as we journey through the tale of personalized bottles, social media frenzy, and a whole lot of Coca-Cola love! Image courtesy Digitalvidya The Name Game - Bottles with a Personal Twist! Image courtesy wrike Picture this: Your name, gracing the label of an ice-cold Coke. Sounds like magic, right? That's exactly what Coca-Cola did! They swapped their iconic logo with 150 of the most popular names, turning every bottle into a personalized gift just for you. Sippin', Snappin', Sharin' - The Social Media Explosion! Image courtesy pinterest The internet went wild, and for good reason! Coca-Cola invited you to #ShareACoke, urging fans...

Image courtesy Nyoooz Sweet Success: Unwrapping Cadbury's Irresistible Marketing Tactics in India Once upon a time in the bustling streets of India, where every corner flooded the aroma of spices and the melodies of diverse cultures, a sweet revolution was about to unfold. Little did anyone know that a humble British chocolate brand would soon captivate the hearts of millions and become an integral part of India's confectionery landscape. This is the enchanting story of Cadbury in India. Image courtesy Cadbury Cadbury has consistently used emotional storytelling in its advertising campaigns. They often feature heartwarming stories that revolve around love, sharing, and happiness. Here are some examples of Cadbury's advertisements in India along with the marketing tactics they employed: The Arrival of Sweet Dreams In 1948, Cadbury set foot on Indian soil. Its arrival was unassuming, but its aspirations were...