Branding 🏷️ & Digital Marketing 💡

Why Your Fonts Don't Work in Email—and How to Fix Them Decoding Fonts in Email: A Practical Guide for Marketers "I spent hours designing this email, but the font looks completely different when I preview it!" If you’ve ever said this, you’re not alone. In the world of email marketing, font rendering is one of the most frustrating issues — especially when your beautiful, branded font gets replaced with Times New Roman or Arial in your subscriber's inbox. 😓 Fonts may seem like a small thing, but in the world of email design, they can make or break your brand's look. Let’s break down why it happens and how to fix it with practical tips and code examples. Why Fonts Break in Emails Emails aren’t like websites. They don’t have full support for custom fonts or modern CSS. Here’s why: Limited Font Support Most email clients only support web-safe fonts by default. Anything fancy, like Google Fonts or custom brand fonts,...

Fixing Outlook Email Rendering Issues No More Broken Emails: 10 Rendering Fixes Every Marketer Should Know Are you frustrated with Outlook's inconsistent rendering of your beautifully crafted email templates? You're not alone. Outlook's use of the Word rendering engine for desktop versions, particularly older ones, introduces unique challenges for email designers. Since the Word rendering engine was primarily built for processing documents rather than rendering HTML emails, it has limitations in interpreting modern HTML and CSS techniques commonly used in email design. In this blog, we'll explore some common rendering issues in Outlook email templates and provide practical solutions to help you overcome them. A. Outlook Adds Random White Lines to Emails Random white lines in Outlook emails are a common rendering issue and can be frustrating for email designers. These lines often appear between table ce...

How to Create an Outlook-Friendly Email Template 📨 How to Create an Outlook-Friendly Email Template (With Step-by-Step Code Examples) Creating beautiful emails that look great in Gmail, Apple Mail, and web clients is one thing. But making them look consistent in Outlook — that’s a whole different game! Creating a professional-looking email that works perfectly in Microsoft Outlook (especially desktop versions) can be a real challenge. While most email clients play nice with modern CSS and HTML, Outlook is the kid in the group project who’s stuck in 2003. Outlook uses the Microsoft Word rendering engine (yes, really!), which doesn't play well with modern HTML/CSS. 😅But don't worry — in this step-by-step tutorial, we’ll build an Outlook-compatible, mobile-friendly HTML email from scratch, solving all the common problems along the way. What You'll Learn: Outlook-specific email rendering issues Using VML for background images Cr...

Best Practices for Abandoned Cart Email Campaigns Best Practices for Abandoned Cart Email Campaigns Double Your Sales Overnight with These Abandoned Cart Email Campaign Hacks!. Follow this detailed step-by-step guide with real-time examples. Introduction: Why Abandoned Cart Emails Matter Step 1: Setting Up Your Abandoned Cart Email Flow Step 2: Timing Your Emails for Maximum Impact Step 3: Crafting the Perfect Email Content Step 4: Using Incentives to Drive Conversions Step 5: Testing and Optimizing Your Campaign Step 6: Real-Time Scenario: A Successful Abandoned Cart Email Strategy Conclusion: How to Keep Abandoned Carts in Check 1. Introduction: Why Abandoned Cart Emails Matter We’ve all be...

How to Create a Winning Welcome Email Series How to Create a Winning Welcome Email Series Welcome emails are your first opportunity to make a lasting impression on new subscribers. A well-crafted welcome email series can set the tone for your relationship, build trust, and drive engagement. In this guide, we’ll walk you through the steps to create a winning welcome email series, complete with real-time examples and use cases. Why a Welcome Email Series Matters Welcome emails have an average open rate of 50-60% , making them one of the most effective types of emails you can send. A series of emails (rather than a single email) allows you to: Introduce your brand and its values. Educate subscribers about your products or services. Build trust through consistent communication. Drive conversions with targeted calls-to-action (CTAs). ...