Branding 🏷️ & Digital Marketing 💡

Why Your Fonts Don't Work in Email—and How to Fix Them Decoding Fonts in Email: A Practical Guide for Marketers "I spent hours designing this email, but the font looks completely different when I preview it!" If you’ve ever said this, you’re not alone. In the world of email marketing, font rendering is one of the most frustrating issues — especially when your beautiful, branded font gets replaced with Times New Roman or Arial in your subscriber's inbox. 😓 Fonts may seem like a small thing, but in the world of email design, they can make or break your brand's look. Let’s break down why it happens and how to fix it with practical tips and code examples. Why Fonts Break in Emails Emails aren’t like websites. They don’t have full support for custom fonts or modern CSS. Here’s why: Limited Font Support Most email clients only support web-safe fonts by default. Anything fancy, like Google Fonts or custom brand fonts,...

Fixing Outlook Email Rendering Issues No More Broken Emails: 10 Rendering Fixes Every Marketer Should Know Are you frustrated with Outlook's inconsistent rendering of your beautifully crafted email templates? You're not alone. Outlook's use of the Word rendering engine for desktop versions, particularly older ones, introduces unique challenges for email designers. Since the Word rendering engine was primarily built for processing documents rather than rendering HTML emails, it has limitations in interpreting modern HTML and CSS techniques commonly used in email design. In this blog, we'll explore some common rendering issues in Outlook email templates and provide practical solutions to help you overcome them. A. Outlook Adds Random White Lines to Emails Random white lines in Outlook emails are a common rendering issue and can be frustrating for email designers. These lines often appear between table ce...