Branding 🏷️ & Digital Marketing 💡

Personalization and Dynamic Content in Adobe Journey Optimizer (AJO) – Complete Guide Personalization & Dynamic Content in Adobe Journey Optimizer (AJO) In the previous lessons of this AJO learning series, we learned: What is Adobe Journey Optimizer? How to Create Your First Journey in AJO Now let’s move to the most powerful feature — Personalization and Dynamic Content . This is where marketing stops feeling like marketing and starts feeling like a conversation. Have you ever noticed how Netflix recommends exactly what you feel like watching, or how Amazon emails show products you actually care about? That’s not magic. That’s personalization powered by data — and in the Adobe ecosystem, Adobe Journey Optimizer (AJO) does this beautifully. A Story to Understand Personalization Meet Rahul . He recently searched for Europe tour packages He prefers emails over SMS He lives in Bangalore Now imagine Rahul receives this email...

How AI is Revolutionizing Email Marketing: A Guide for the Modern Marketer In today’s digital world, where inboxes are constantly bombarded with messages, standing out in email marketing is more challenging than ever. Enter Artificial Intelligence (AI) — the game-changer that’s transforming how businesses connect with their audiences through email. Whether you’re a seasoned marketer or just getting started, understanding how AI can enhance your email strategy is essential. Let’s explore how AI is changing the game in email marketing through real-world branding examples that show just how impactful this technology can be. Personalization Like Never Before: Netflix Netflix is a master at using AI to create personalized experiences. Their recommendation system is well-known for suggesting shows and movies based on viewing history and preferences. When it comes to email marketing, Netflix applies similar techniques. Subscribers receive emails...