Branding 🏷️ & Digital Marketing 💡

Why Your Fonts Don't Work in Email—and How to Fix Them Decoding Fonts in Email: A Practical Guide for Marketers "I spent hours designing this email, but the font looks completely different when I preview it!" If you’ve ever said this, you’re not alone. In the world of email marketing, font rendering is one of the most frustrating issues — especially when your beautiful, branded font gets replaced with Times New Roman or Arial in your subscriber's inbox. 😓 Fonts may seem like a small thing, but in the world of email design, they can make or break your brand's look. Let’s break down why it happens and how to fix it with practical tips and code examples. Why Fonts Break in Emails Emails aren’t like websites. They don’t have full support for custom fonts or modern CSS. Here’s why: Limited Font Support Most email clients only support web-safe fonts by default. Anything fancy, like Google Fonts or custom brand fonts,...

A Beginner's Guide to Building HTML Emails from Scratch A Beginner's Guide to Building HTML Emails from Scratch Welcome to your first step into the world of HTML email! If you've ever wanted to create beautiful, responsive emails that look great on any device, you're in the right place. This blog will walk you through the basics of building an HTML email from scratch, with coding examples to help you along the way. Don't worry if you're new to this—I'll be right here with you, explaining each step in plain English. Why HTML Emails? Before we dive into the code, let's quickly touch on why HTML emails are so important. Unlike plain text emails, HTML emails allow you to include images, links, and styled text. This makes your emails more engaging and visually appealing, which is crucial for marketing campaigns, newsletters, or any professional communication. Getting Started: The Basics 1. Basi...