Branding 🏷️ & Digital Marketing 💡

How to Create an Outlook-Friendly Email Template 📨 How to Create an Outlook-Friendly Email Template (With Step-by-Step Code Examples) Creating beautiful emails that look great in Gmail, Apple Mail, and web clients is one thing. But making them look consistent in Outlook — that’s a whole different game! Creating a professional-looking email that works perfectly in Microsoft Outlook (especially desktop versions) can be a real challenge. While most email clients play nice with modern CSS and HTML, Outlook is the kid in the group project who’s stuck in 2003. Outlook uses the Microsoft Word rendering engine (yes, really!), which doesn't play well with modern HTML/CSS. 😅But don't worry — in this step-by-step tutorial, we’ll build an Outlook-compatible, mobile-friendly HTML email from scratch, solving all the common problems along the way. What You'll Learn: Outlook-specific email rendering issues Using VML for background images Cr...

Responsive and Mobile-First Email Design Responsive and Mobile-First Email Design: A Technical Deep Dive With most emails now opened on mobile devices, ensuring that your emails are both responsive and mobile-first is not just optional, it's essential. This blog will guide you through the technical aspects of designing emails that not only look great on any device but also perform well in terms of engagement and deliverability. 1. Understanding Responsive vs. Mobile-First Design Responsive Design : This approach uses media queries to adjust the email layout based on the screen size. The design begins with a desktop layout, which is then adapted for smaller screens. Mobile-First Design : Here, the email is designed primarily for mobile devices, with enhancements made for larger screens. This method ensures that the most critical elements are optimized for the smallest screens, which are increasingly the primary viewing pla...