Branding 🏷️ & Digital Marketing 💡

What is Adobe Journey Optimizer? Beginner Guide What is Adobe Journey Optimizer? (Beginner-Friendly Guide) Imagine this… A customer visits a website, looks at a product, leaves… Within seconds , they get a personalized email. Later, they receive an app notification with an offer related only to their interest . No delay. No generic message. That’s the kind of experience brands want today. Adobe Journey Optimizer (AJO) is the tool that makes this possible. So, What Exactly is Adobe Journey Optimizer? Adobe Journey Optimizer (AJO) is a tool that helps businesses send personalized messages to customers and makes sure the right message goes to the right person through the right channel, based on what the customer is doing in real time. AJO supports different communication channels like Email, SMS, Push Notifications, and In-App messages, so companies can give customers a smooth and connected experience everywhere. It connects customer data, decisions...

Fixing Outlook Email Rendering Issues No More Broken Emails: 10 Rendering Fixes Every Marketer Should Know Are you frustrated with Outlook's inconsistent rendering of your beautifully crafted email templates? You're not alone. Outlook's use of the Word rendering engine for desktop versions, particularly older ones, introduces unique challenges for email designers. Since the Word rendering engine was primarily built for processing documents rather than rendering HTML emails, it has limitations in interpreting modern HTML and CSS techniques commonly used in email design. In this blog, we'll explore some common rendering issues in Outlook email templates and provide practical solutions to help you overcome them. A. Outlook Adds Random White Lines to Emails Random white lines in Outlook emails are a common rendering issue and can be frustrating for email designers. These lines often appear between table ce...