What is Adobe Journey Optimizer(AJO)? Beginner Guide
What is Adobe Journey Optimizer? Beginner Guide What is Adobe Journey Optimizer? (Beginner-Friendly Guide) Imagine this… A customer visits a website, looks at a product, leaves… Within seconds , they get a personalized email. Later, they receive an app notification with an offer related only to their interest . No delay. No generic message. That’s the kind of experience brands want today. Adobe Journey Optimizer (AJO) is the tool that makes this possible. So, What Exactly is Adobe Journey Optimizer? Adobe Journey Optimizer (AJO) is a tool that helps businesses send personalized messages to customers and makes sure the right message goes to the right person through the right channel, based on what the customer is doing in real time. AJO supports different communication channels like Email, SMS, Push Notifications, and In-App messages, so companies can give customers a smooth and connected experience everywhere. It connects customer data, decisions...