How AJO Powers End-to-End Personalized Customer Journeys?
Understanding Adobe Journey Optimizer with Real Communication Flow Understanding Adobe Journey Optimizer with Real Communication Flow Have you ever wondered how brands seem to know exactly what to send you — at the right time, on the right channel? You browse a website… Then you get an email. Later a push notification. Then an order confirmation SMS. This isn’t random. This is Adobe Journey Optimizer (AJO) working behind the scenes. Let’s understand this using two simple views: End-to-End Communication Flow Personalized Marketing Lifecycle 1. End-to-End Communication Flow in Adobe Journey Optimizer AJO connects data → decisions → delivery → reporting in one continuous loop. Step 1: Data Collection Customer data comes from multiple sources: Website activity (page views, searches) Mobile app usage CRM systems ...