Understanding the AJO Journey Orchestration Architecture
Adobe Journey Orchestration in AJO Explained Step-by-Step AJO Journey Orchestration Architecture Explained for Beginners Understanding Adobe Journey Optimizer (AJO) architecture is one of the most important steps for beginners learning journey orchestration. Many people think AJO is simply a journey canvas where emails and push notifications are configured. But in reality, AJO orchestration works like a complete customer experience ecosystem where customer data, decisions, personalization, AI, and communication channels all work together in real time. The architecture diagram below explains how AJO orchestrates experiences from customer data collection all the way to personalized customer engagement. 1. Data Sources — Where Customer Journeys Begin On the left side of the architecture diagram, we can see multiple data source...