Branding 🏷️ & Digital Marketing 💡

How to Create Your First Journey in Adobe Journey Optimizer How to Create Your First Journey in Adobe Journey Optimizer (AJO) ⚠️ Screenshots shared in this post are for understanding of the AJO components used. Not the actual Abandoned cart scenario discussed here. So far in this course series, we understood what Adobe Journey Optimizer (AJO) is and how profiles and events work. Now comes the most exciting part — building your first real customer journey . Don’t worry — we’re not going into boring technical language. We’ll learn this like a real-life marketing story. First, What is a “Journey” in Simple Words? A journey is the path your customer follows after doing something. Example: A user signs up → gets a welcome email User browses products → gets a reminder User buys → gets a thank you message Instead of sending messages manually, AJO does this automatically and smartly...

Core Components of Adobe Journey Optimizer (AJO) – Beginner Guide What Are the Core Components of Adobe Journey Optimizer (AJO)? In our AJO course series, we already learned what AJO is and why businesses use it . Now it's time to understand the main building blocks that make Adobe Journey Optimizer work. Think of AJO like a smart marketing control room where every customer message is planned, personalized, and delivered automatically. 1️⃣ Profiles – The Heart of AJO A Profile is the digital identity of a customer. It includes: Name, Email, Phone Number Location Purchase history Website and app behavior Real-Time Example: Priya browses running shoes but doesn’t buy. AJO updates her profile with “Interested in Running Shoes.” Now future messages can be personalized. 2️⃣ Events – Customer Actions Events are actions customers perform that trigger journeys. Product viewed Added to cart Purchase ...