What is Email Marketing Analytics: Metrics & KPIs to Track Campaign Performance
Email Marketing KPIs to Track the Performance of Your Campaign Email Marketing KPIs to Track the Performance of Your Campaign 📈✉️ Analytics are like your email campaign’s report card, they show you how well your emails are doing by tracking things like open rates, click-through rates, conversions, and other key metrics. This allows you to understand what works and what doesn’t, you can tweak your strategy to get even better results. Here’s a list of crucial email marketing KPIs you should be keeping an eye on: Key Metrics 1. Open Rate Definition: The percentage of recipients who open your email. Importance: Indicates the effectiveness of your subject lines and preview text. Calculation: (Number of Opens / Number of Delivered Emails) * 100 Example: If you sent 5,000 emails and 1,250 were opened, the open rate is 25%. 2. Click-Throu...