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How AJO Works with Adobe Experience Platform How Adobe Journey Optimizer (AJO) Works with Adobe Experience Platform (AEP) In the previous lesson, we learned what Adobe Journey Optimizer (AJO) is. Now the big question is: Where does AJO get customer data from? How does it know what a customer is doing in real time? AEP = Brain (stores customer data) AJO = Action (uses data to send messages) What is Adobe Experience Platform (AEP)? AEP is a system that collects and organizes customer data from websites, apps, CRM systems, purchases, and more. It creates one unified customer profile. How AJO Uses AEP (Step-by-Step) Step 1️⃣ — Data Enters AEP Everything starts with customer actions. Customers do things like: Viewing a product Signing up on a website Making a purchase This data flows into AEP through: Website tracking Mobile app tracking CRM uploads API integrations AEP stores this as: ...

How to Boost Email Engagement in 2026: Secrets from Brands That Actually Work How to Boost Email Engagement in 2026: Secrets from Brands That Actually Work Imagine opening your inbox in 2026. You see dozens of emails screaming for attention. Some are dull, some are spammy… and then there’s that one email you can’t help but click. Why? Because it feels like it’s written just for you. That’s the magic top brands are using to boost email engagement, and today, I’ll show you how to do it too, step by step, with real-life examples. 1. Personalization That Feels Human In 2026, adding a subscriber’s name in the subject line is like sending a postcard in the mail—it’s nice, but not enough. True personalization is about understanding the subscriber’s journey. Netflix: When you finish a show, Netflix doesn’t just say “Check this out.” It sends a list of shows curated just for you, sometimes even mentioning your recently watched favorites. That feels personal—and it works....