How Michael Jackson, Pepsi Duo Made Marketing History
A Harmonious Blend of Art and Commerce In the annals of marketing history, only few partnerships have left a remarkable mark quite like the groundbreaking collaboration between pop icon Michael Jackson and Pepsi. This is the story of how Michael Jackson and Pepsi came together to make marketing history. The Birth of a Phenomenon As we all know, the vibrant and dynamic 80s was not just a time of neon lights, big hair, and, of course, the epic battle between Pepsi drinkers and Coke drinkers. A young and electrifying Michael Jackson, already a household name joined forces with Pepsi in a groundbreaking endorsement deal that sent shockwaves not just through the entertainment and Business world also Coke lovers. In November 1983, one year after “Thriller” was released, Jackson signed a groundbreaking celebrity endorsement deal with PepsiCo, reportedly worth $5 million and changed the Pepsi game forever. 1984: The Iconic ...