Branding 🏷️ & Digital Marketing 💡

Personalization and Dynamic Content in Adobe Journey Optimizer (AJO) – Complete Guide Personalization & Dynamic Content in Adobe Journey Optimizer (AJO) In the previous lessons of this AJO learning series, we learned: What is Adobe Journey Optimizer? How to Create Your First Journey in AJO Now let’s move to the most powerful feature — Personalization and Dynamic Content . This is where marketing stops feeling like marketing and starts feeling like a conversation. Have you ever noticed how Netflix recommends exactly what you feel like watching, or how Amazon emails show products you actually care about? That’s not magic. That’s personalization powered by data — and in the Adobe ecosystem, Adobe Journey Optimizer (AJO) does this beautifully. A Story to Understand Personalization Meet Rahul . He recently searched for Europe tour packages He prefers emails over SMS He lives in Bangalore Now imagine Rahul receives this email...

Campaigns vs Journeys in Adobe Journey Optimizer (AJO) Campaigns vs Journeys in Adobe Journey Optimizer (AJO) What’s the difference and when should you use each? When you first start working in Adobe Journey Optimizer, everything feels exciting… until you see two options staring at you: Campaigns and Journeys Many beginners in Adobe Journey Optimizer make this mistake: They build a Journey when a Campaign would be easier. Or they create a Campaign when the use case actually needs a Journey. The result? More complexity, less personalization, and confused marketing logic. Let’s clear this up once and for all. Both send messages. Both use audiences. Both are powerful. But they are designed for completely different marketing situations . Quick One-Line Difference Campaigns Journeys Used for one-time or scheduled bulk mess...

Core Components of Adobe Journey Optimizer (AJO) – Beginner Guide What Are the Core Components of Adobe Journey Optimizer (AJO)? In our AJO course series, we already learned what AJO is and why businesses use it . Now it's time to understand the main building blocks that make Adobe Journey Optimizer work. Think of AJO like a smart marketing control room where every customer message is planned, personalized, and delivered automatically. 1️⃣ Profiles – The Heart of AJO A Profile is the digital identity of a customer. It includes: Name, Email, Phone Number Location Purchase history Website and app behavior Real-Time Example: Priya browses running shoes but doesn’t buy. AJO updates her profile with “Interested in Running Shoes.” Now future messages can be personalized. 2️⃣ Events – Customer Actions Events are actions customers perform that trigger journeys. Product viewed Added to cart Purchase ...