Branding 🏷️ & Digital Marketing 💡

Campaigns vs Journeys in Adobe Journey Optimizer (AJO) Campaigns vs Journeys in Adobe Journey Optimizer (AJO) What’s the difference and when should you use each? When you first start working in Adobe Journey Optimizer, everything feels exciting… until you see two options staring at you: Campaigns and Journeys Many beginners in Adobe Journey Optimizer make this mistake: They build a Journey when a Campaign would be easier. Or they create a Campaign when the use case actually needs a Journey. The result? More complexity, less personalization, and confused marketing logic. Let’s clear this up once and for all. Both send messages. Both use audiences. Both are powerful. But they are designed for completely different marketing situations . Quick One-Line Difference Campaigns Journeys Used for one-time or scheduled bulk mess...

How AJO Works with Adobe Experience Platform How Adobe Journey Optimizer (AJO) Works with Adobe Experience Platform (AEP) In the previous lesson, we learned what Adobe Journey Optimizer (AJO) is. Now the big question is: Where does AJO get customer data from? How does it know what a customer is doing in real time? AEP = Brain (stores customer data) AJO = Action (uses data to send messages) What is Adobe Experience Platform (AEP)? AEP is a system that collects and organizes customer data from websites, apps, CRM systems, purchases, and more. It creates one unified customer profile. How AJO Uses AEP (Step-by-Step) Step 1️⃣ — Data Enters AEP Everything starts with customer actions. Customers do things like: Viewing a product Signing up on a website Making a purchase This data flows into AEP through: Website tracking Mobile app tracking CRM uploads API integrations AEP stores this as: ...