Case Study: How Selena Gomez’s Rare Beauty Became a Gen Z Powerhouse
Image courtesy: screenrant How Selena Gomez’s Rare Beauty Redefined the Beauty Industry When Selena Gomez launched Rare Beauty in 2020, it wasn’t just another celebrity makeup brand, it was a bold statement to the world that quickly made waves in the beauty industry. Rare Beauty didn’t aim to conform to industry norms. Instead, it set out to change the conversation around beauty, focusing on authenticity, inclusivity, and mental health. Yes, Rare Beauty isn’t just about looking good; it’s about feeling good in your own skin and embracing who you are. The Birth of Rare Beauty: A Brand with Heart Image courtesy: thepinknews Selena Gomez didn’t just seal her name on a line of products; she was intimately involved in every aspect of the brand’s creation. Her personal struggles with self-esteem and mental health were woven into the fabric of the brand, making Rare Beauty more than just a collection of cosmetics, it became a mission-driven...