Branding 🏷️ & Digital Marketing 💡

Core Components of Adobe Journey Optimizer (AJO) – Beginner Guide What Are the Core Components of Adobe Journey Optimizer (AJO)? In our AJO course series, we already learned what AJO is and why businesses use it . Now it's time to understand the main building blocks that make Adobe Journey Optimizer work. Think of AJO like a smart marketing control room where every customer message is planned, personalized, and delivered automatically. 1️⃣ Profiles – The Heart of AJO A Profile is the digital identity of a customer. It includes: Name, Email, Phone Number Location Purchase history Website and app behavior Real-Time Example: Priya browses running shoes but doesn’t buy. AJO updates her profile with “Interested in Running Shoes.” Now future messages can be personalized. 2️⃣ Events – Customer Actions Events are actions customers perform that trigger journeys. Product viewed Added to cart Purchase ...

How AJO Works with Adobe Experience Platform How Adobe Journey Optimizer (AJO) Works with Adobe Experience Platform (AEP) In the previous lesson, we learned what Adobe Journey Optimizer (AJO) is. Now the big question is: Where does AJO get customer data from? How does it know what a customer is doing in real time? AEP = Brain (stores customer data) AJO = Action (uses data to send messages) What is Adobe Experience Platform (AEP)? AEP is a system that collects and organizes customer data from websites, apps, CRM systems, purchases, and more. It creates one unified customer profile. How AJO Uses AEP (Step-by-Step) Step 1️⃣ — Data Enters AEP Everything starts with customer actions. Customers do things like: Viewing a product Signing up on a website Making a purchase This data flows into AEP through: Website tracking Mobile app tracking CRM uploads API integrations AEP stores this as: ...

What is Adobe Journey Optimizer? Beginner Guide What is Adobe Journey Optimizer? (Beginner-Friendly Guide) Imagine this… A customer visits a website, looks at a product, leaves… Within seconds , they get a personalized email. Later, they receive an app notification with an offer related only to their interest . No delay. No generic message. That’s the kind of experience brands want today. Adobe Journey Optimizer (AJO) is the tool that makes this possible. So, What Exactly is Adobe Journey Optimizer? Adobe Journey Optimizer (AJO) is a tool that helps businesses send personalized messages to customers and makes sure the right message goes to the right person through the right channel, based on what the customer is doing in real time. AJO supports different communication channels like Email, SMS, Push Notifications, and In-App messages, so companies can give customers a smooth and connected experience everywhere. It connects customer data, decisions...

How to Boost Email Engagement in 2026: Secrets from Brands That Actually Work How to Boost Email Engagement in 2026: Secrets from Brands That Actually Work Imagine opening your inbox in 2026. You see dozens of emails screaming for attention. Some are dull, some are spammy… and then there’s that one email you can’t help but click. Why? Because it feels like it’s written just for you. That’s the magic top brands are using to boost email engagement, and today, I’ll show you how to do it too, step by step, with real-life examples. 1. Personalization That Feels Human In 2026, adding a subscriber’s name in the subject line is like sending a postcard in the mail—it’s nice, but not enough. True personalization is about understanding the subscriber’s journey. Netflix: When you finish a show, Netflix doesn’t just say “Check this out.” It sends a list of shows curated just for you, sometimes even mentioning your recently watched favorites. That feels personal—and it works....

Why Your Fonts Don't Work in Email—and How to Fix Them Decoding Fonts in Email: A Practical Guide for Marketers "I spent hours designing this email, but the font looks completely different when I preview it!" If you’ve ever said this, you’re not alone. In the world of email marketing, font rendering is one of the most frustrating issues — especially when your beautiful, branded font gets replaced with Times New Roman or Arial in your subscriber's inbox. 😓 Fonts may seem like a small thing, but in the world of email design, they can make or break your brand's look. Let’s break down why it happens and how to fix it with practical tips and code examples. Why Fonts Break in Emails Emails aren’t like websites. They don’t have full support for custom fonts or modern CSS. Here’s why: Limited Font Support Most email clients only support web-safe fonts by default. Anything fancy, like Google Fonts or custom brand fonts,...

Fixing Outlook Email Rendering Issues No More Broken Emails: 10 Rendering Fixes Every Marketer Should Know Are you frustrated with Outlook's inconsistent rendering of your beautifully crafted email templates? You're not alone. Outlook's use of the Word rendering engine for desktop versions, particularly older ones, introduces unique challenges for email designers. Since the Word rendering engine was primarily built for processing documents rather than rendering HTML emails, it has limitations in interpreting modern HTML and CSS techniques commonly used in email design. In this blog, we'll explore some common rendering issues in Outlook email templates and provide practical solutions to help you overcome them. A. Outlook Adds Random White Lines to Emails Random white lines in Outlook emails are a common rendering issue and can be frustrating for email designers. These lines often appear between table ce...

How to Create an Outlook-Friendly Email Template 📨 How to Create an Outlook-Friendly Email Template (With Step-by-Step Code Examples) Creating beautiful emails that look great in Gmail, Apple Mail, and web clients is one thing. But making them look consistent in Outlook — that’s a whole different game! Creating a professional-looking email that works perfectly in Microsoft Outlook (especially desktop versions) can be a real challenge. While most email clients play nice with modern CSS and HTML, Outlook is the kid in the group project who’s stuck in 2003. Outlook uses the Microsoft Word rendering engine (yes, really!), which doesn't play well with modern HTML/CSS. 😅But don't worry — in this step-by-step tutorial, we’ll build an Outlook-compatible, mobile-friendly HTML email from scratch, solving all the common problems along the way. What You'll Learn: Outlook-specific email rendering issues Using VML for background images Cr...