How to Design a Great Website: Dos and Don’ts of Web Design
People might think you were “old school” If you don't have a Website!!
In today's digital age, having an online presence is essential for any business. A website acts as your digital storefront, allowing potential customers to find and learn about your products or services 24/7 from anywhere in the world.
When you are creating a website, there are some specific items you need to be aware of. It involves a combination of thoughtful planning, effective design, and user-focused development.
Here are some Do's and Dont's while creating a website. We believe this article would be helpful for making an effective online presence. And Please let us know of anything we might have left out, in the comments below.
Dos:
1. Do Prioritize user experience
Your Website should be easy to navigate, with clear and intuitive menus and page layouts which encourages them to stay longer. Users should be able to find what they need quickly and efficiently in every page.
2. Do use responsive design
Ensure your website looks and functions well on all devices, including desktops, laptops, tablets, smartphones and various screen sizes, providing a seamless experience.
3. Do use high-quality and relevant images
Use relevant and high-resolution images to enhance the visual appeal of your website. A visually appealing design can create a positive first impression and enhance user engagement.
4. Do Use Clear and Readable Typography
Choose legible fonts and appropriate font sizes to enhance readability and overall user experience.
5. Do optimize website speed
Optimize your website's performance by compressing images, CSS, JavaScript files, leveraging caching, and minimizing HTTP requests and Redirects. (We will come up the new blog on Complete SEO techniques)
6. Do include clear calls-to-action (CTAs)
Provide clear and persuasive CTAs that guide users towards their intended actions, such as signing up for a newsletter or making a purchase.
7. Do Killer Copywriting
Understand your target audience's needs, pain points, aspirations & Weave a narrative that connects with your audience and highlight how your product or service is beneficial for them. Maintain a consistent voice and tone in your website copy. Whether your brand is formal, casual, or playful, ensure the language reflects the brand personality. Ensure your copy is free of grammatical errors, typos, and inconsistencies.
8. Do use whitespace effectively
It's essential to strike the right balance between whitespace and content to create a harmonious and engaging user experience. It can evoke a sense of calmness and elegance, setting the tone and mood of the website.
9. Do prioritize accessibility
Ensure your website is accessible to all users, including those with disabilities, by following accessibility best practices like providing Keyboard navigation for users who cannot use a mouse, alt text to all images.
10. Do Maintain Consistent Branding
Use a consistent color palette throughout your website. Stick to your brand's primary and secondary colors to reinforce brand recognition. Use images and graphics that are in line with your brand's style and tone. Follow a consistent layout and page structure across different pages of your website. Users should easily navigate and recognize the pattern.
Don'ts:
1. Don't Overload with Visual Effects
Avoid excessive use of animations or effects that can distract and slow down the website speed and performance.
2. Don't Use Too Many Fonts and Colors
Stick to a cohesive color palette and use a limited number of fonts to maintain a clean and professional look.
3. Don't Use Low-Quality or irrelevant Images
Avoid using blurry or pixelated images, as they can negatively impact the overall quality of your website.
4. Don't Auto-play Media
Auto-playing videos, audio, or animations can be annoying to users, especially if they are unexpected or unwanted. It can slow down the loading time of your website, particularly on slower internet connections, and it may lead to visitors quickly leaving your website. Leave the option to them. Use a prominent play button on media elements, so users have control over when to start playing the media.
5. Don't Use Complex Navigation
Keep your navigation simple and easy to understand, avoiding confusing menu labels.
6. Don't Forget About Website Security
Implement security measures to protect user data and your website from potential threats and attacks.
7. Don't Stuff Your Pages with Full Of Keywords
Search engines like Google have become more sophisticated and clever enough in recognizing keyword stuffing. Black-hat SEO tactic can have negative consequences for your website's search engine rankings. Even if you manage to attract visitors with keyword stuffing, they are less likely to convert into customers if your content doesn't provide value or relevance. So please Write for humans first, and then optimize for search engines.
8. Don't overload with too many popups
Popups can interrupt the user's browsing experience, especially when they appear too frequently. Users may leave your website quickly if they are bombarded with popups. Popups on mobile devices can be particularly disruptive due to limited screen space. They can be difficult to close, leading to a frustrating mobile experience. Limit the number of popups and ensure that your popups have a clear call-to-action that provides value to users, such as subscribing to a newsletter.
9. Don't Rely on Flash
Flash is outdated and not supported on many devices, so avoid using it for any critical elements of your website. Use CSS3 for styling and animations, and JavaScript for interactive and dynamic content. Flash has a history of security vulnerabilities, making it a prime target for cyberattacks. Keeping Flash on your website can expose your visitors to security risks.
10. Don't Forget Testing
Regularly test your website on different browsers and devices to ensure compatibility and a seamless experience. And test your website's performance under heavy traffic loads to ensure it can handle high user volumes without crashing or slowing down. Ensure that your website's analytics tools, such as Google Analytics, are correctly integrated to track user behavior and performance.
Keep your website's content fresh and up-to-date. Regularly update blog posts, product/service information, news sections, security patches, and software to keep your website relevant and secure. Periodically review your website for broken links and fix or remove them. Broken links can negatively impact user experience and SEO.
Regularly back up your website's files and database. In case of any issues or data loss, having a recent backup will help you restore your website quickly. Provide a way for users to provide feedback on your website. This can help you identify issues and gather ideas for improvements.
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